How to create a better office environment with furniture, supplies, and products

There's only one saving grace for me when I visit my dentist's office: he has a comfy waiting room with great reading material.  I have to tell you, I have a near-phobia about going to the dentist (could it have anything to do with the teeth that were pulled on my very first visit as a child?).  But when I walk into Dr. Painless's office and see the great magazines on the coffee table, I'm momentarily distracted and my anxiety level goes down a few notches.

The magazine selection includes current issues of my favorite home and garden magazines, as well as sailing magazines for my husband, and news weeklies for the rest of his clientele.  The key elements are that they are current (not ten year old relics), and geared to the interests of clientele.  Sure, I could bring my own reading material to the dentist, but I never remember.  This little nicety makes a grueling ordeal a little more bearable.

It's more than having something to read, though.  By having good reading material, my dentist is communicating that his office is a pleasant place to visit and that he cares enough about his patients to consider their interests.

What about the reading material in your office waiting room?  Is it consistent with your company "brand"?  Are you communicating what you want to communicate to clients and visitors?