You do not need any web design or html knowledge to make a very attractive website using the AtomicShops service. You will be able to update and change your website yourself with ease at any time in the future. It has pretty much every feature you could possibly want already built in, except an affiliate program (where you pay people commissions for referring them to you). You can choose to add a 3rd party affiliate system, but that is an extra cost.
The flip side of a system that is truly easy is that is does have some layout and design limitations if you use the "easy tools". (If you have html skills you can do whatever you want). But I'm assuming you are looking at using a service such as AtomicShops because you want to use the "easy tool" option. In that case, there are over 1200 templates to choose from, each with a dozen or so layout choices, and complete freedom in color choices. So your website will not look like anyone else's.
It costs $19.95 a month inclusive to have your website hosted by AtomicShops. That includes your web hosting, email addresses, shopping cart, autoresponder, etc. as well as the ability to go in and change your site at any time. You will want to have your own domain name, which can be purchased through any domain registrar such as www.godaddy.com for under $10 a year.
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